50% off all engagements booked before August 1. Spots are limited.

01 / The engagement

Your startup's story, live on your website and everywhere you show up.

Day Zero is a fixed 3-week engagement for pre-Series A B2B founders. It locks your story in a positioning doc, then ships it as a live website and a content plan built from it.

Timeline
Three weeks
Sign-off points
Two gates
End to end
One operator
Book a call Get the full spec
day-zero / foundation/
├─ 01-positioning/ Done
│ ├─ positioning.md
│ └─ voice.md
├─ 02-website/ Done
│ └─ yoursite.com
└─ 03-content/ Done
├─ content-plan.md
└─ profiles.md
1 locked story · shipped 3 ways

02 / What you get

Lock the story once. Everything your buyer sees is built from it.

The core

Positioning & voice

Who you are, what you do: Your product, your category, who it is for, and what makes you better than the alternatives.

How you say it: The angle, the words, the tone, and the things you would never say.

The basics, and the core everything else comes out of: your website, and all your future content.

Locked in Week 1.

More on the positioning doc
positioning.md
Who we're for
Problem
Why us
voice.md
Tone
We say
We never
Pulled from the core

Website

The first place your identity goes public. Built from your new positioning doc, in language your customers actually understand.

Custom designed, coded on a CMS you can update yourself, live on your domain, with SEO, AI-search readability, and analytics.

More on the website
yoursite.com
Agentix Ship AI agents in days. Book a demo
studio / editor
Headline
Body
Publish
site-essentials
  • SEO basics
  • Analytics
  • Contact form
  • Cookie consent
Pulled from the core

Content & social

Your company and founder social profiles, rewritten from the new positioning, plus a content plan for the blog posts and social you publish next.

Publish one story, everywhere.

More on the content & social
content-plan.md
PillarChannel
Buyer evaluationLinkedIn
Category POVX
Product proofBlog
linkedin.md
John SmithFounder at Agentix.ai

03 / Process

Three weeks. Two gates, four check-ins. Scheduled and locked from day one.

Mon
Tue
Wed
Thu
Fri
Week 1: Positioning
Call Kickoff
Research
Your input Positioning directions
Draft + refine
Gate 1 Gate 1 signed
Week 2: Build
Copy + design pick
You review Website copy
Design
You review Website design
Build + CMS
Week 3: Ship
Content + social
Site ready
You review Site review
Revisions
Gate 2 Gate 2 signed
Your touchpoint that day: a call, or an async review. Each review includes one revision round.
A sign-off gate (Gate 1, Gate 2)
Unmarked cells
My work, in your words. Nothing needed from you.

04 / Getting started

Before the three weeks begin.

  1. The planning call. Free, no obligation.

    Where we find out together whether Day Zero fits what you're building, and set the direction the three weeks run on. Real directions for your positioning, not a pitch. You see how I think first, and decide after.

  2. An offer, built for you.

    After the call I send the plan and a price, shaped to the specifics we mapped together. Not a generic quote.

  3. Your decision.

    You take it or you don't. No follow-up sequence, nothing owed either way.

  4. Payment, only if you go ahead.

    The first payment ($1,750) locks your start date. Nothing is due before this point: the call, the directions, and the offer all cost nothing.

does this cross your mind?

I can just do it myself with Claude.

Sure you can. But if you've never done this before, neither you nor the AI can tell when the output is wrong. The point is someone who has done this many times, and can tell the difference between work that converts, and a beautiful-looking piece of slop.

Things you might not have thought of

05 / Pricing

Fixed. Transparent.

Founder price · limited spots · through Aug 1
$10,500 $5,250

Includes

  • Positioning doc and voice guide
  • Complete website, shipped live:
  • Designed, written, and built on a CMS you can update
  • SEO basics, a working contact form, analytics
  • Legal pages and cookie consent banner
  • Content and social:
  • Content strategy 1-pager
  • Updated LinkedIn and social profiles
  • One revision round at each approval point
Book a call

The price on this page is the price. No change-order billing.

Two payments

  • One third ($1,750) at the start.
  • The rest after Gate 1, once you sign off the positioning.
  • Stop at Gate 1 and you keep the positioning, with nothing more to pay.

Also included

  • Three-month checkup. A 30-minute advisory call three months after delivery.
  • 14-day support. Two weeks of email support after handover, for questions as you settle in.

06 / What you are paying for

The output is cheap now. The judgment is the product.

Two homepage heroes for the same company. The first is the kind of thing AI writes in seconds. The second is what a teardown turned it into.

yourstartup.com
First version

The observability platform for modern engineering teams.

Powerful, flexible, and built to scale with you.

yourstartup.com
After the rewrite

Find the cause of an outage before your customers do.

Trace any request across your stack in one click. Built for platform teams running on too few engineers.

The first version is not wrong. It is just shallow and invisible: it names the category, not the buyer, and says nothing only this company could say. Seeing that, and knowing what to write instead, is the whole job.

See how a Homepage Teardown works

07 / The first build

This site is the first Day Zero project.

I ran the whole process on myself: one locked story, then this website, the content, and the profiles, all built from it. You are standing in the output, not reading a pitch for it.

Read: Why I built Day Zero

08 / Questions

Ask me anything.

What if I change my mind, or I'm not satisfied? Is there a refund or out clause?
There's a built-in exit point at Gate 1 (end of Week 1), for any reason. The price is split: 1/3 at booking, 2/3 at Gate 1 sign-off. If you decide at Gate 1 not to continue, you don't pay the second part. You keep what you paid and the positioning artifact. Available at Gate 1 only. After Gate 1, the engagement runs to Gate 2 and the second installment stands.
After Gate 1, am I locked in even if I don't like the website?
You're never shown a finished site you have to take or leave. Week 2 has two approval points: you sign off the website copy before it's designed, and the design before it's built. Week 3 has a full review with a revision round before it goes live. Nothing expensive gets built on a direction you haven't approved, and the price on this page is the price. There's no change-order invoice at the end.
What do I actually walk away with at the end of three weeks?
Three things, all built from one locked positioning: a positioning doc and voice guide (who you are, who you're for, what you sell, how you sound, what you'd never write); a custom-designed website built on a CMS you can update yourself, live on your domain, with Site Essentials included; and a content plan and rewritten profiles, plus a LinkedIn and X that tell the same story as your site.
What is the "founder deal" and how is it different? Limited
Half the price ($5,250 instead of $10,500). Everything else stays the same: engagement, deliverables, gates. Active through Aug 1, 2026. Limited spots.
Do I have to start before Aug 1 to get the founder price?
No. The founder price is locked when you book and pay the deposit before Aug 1. Your start date is scheduled by availability and can fall later, often mid-August or beyond. The deal is about when you commit, not when we begin.
How long does the process take, and how often will I hear from you?
Three weeks, end-to-end. Two gates carry the sign-offs and payment, and four lighter check-ins in between keep you in the loop and let us course-correct early, before anything expensive gets built on a wrong turn. Week 1 (Positioning): kickoff call Monday, you react to the positioning directions midweek, Gate 1 sign-off Friday. Week 2 (Build): you pick a design direction Monday, then approve the website copy and the website design before either gets built on. Week 3 (Ship): full site review Wednesday, site live, Gate 2 Friday. A short progress note lands at the end of each week, so you always know where things stand. The full day-by-day grid is up the page.
What's NOT included?
Day Zero solves one specific problem, so anything outside the three deliverables is out: no ongoing retainer, no ad creation or ad-spend management, and no one-off extras like sales decks, product docs, brand work, or customer research.
What if I need to add or change something during the engagement?
Each approval point includes one revision round, so there's a built-in pass to flag specific changes before each deliverable locks. Open email between approvals. Once a deliverable is approved and its revision used, it's closed, and we move on.
What if I want more changes than that?
Each approval point includes one revision round, which covers the large majority of changes. If you want another pass beyond that, it's available at a flat $750 per round. Most projects never need it. The single round is what keeps us out of the open-ended revision loop Day Zero exists to end.
Who do I need on my side for this to work?
Just you. Optionally one or two more from your team: cofounder, head of product, whoever owns positioning internally. Anyone who joins commits to the full kickoff call.
What do I need to send before we start?
A 1:1 interview call, one to three core internal docs, and a list of who you consider your main competitors.
How do we communicate?
Two channels: email, and the calls already on your schedule. Email gets a reply within 24 hours, usually much sooner. I keep it off Slack, text, and WhatsApp on purpose, and that's in your favor: every decision lives in writing you can scroll back to, nothing important gets buried in a chat thread, and the focus that should go into your positioning isn't split across five apps. You always know where to reach me, and you always have the record.
Do you work with my industry?
Tech B2B startups. SaaS, AI infra, cybersecurity, DevOps, and more. No B2C or DTC. No service-only companies without a product.
Will you sign an NDA?
I don't sign client NDAs, and here's the honest reason: I work solo, so a custom NDA per project means legal back-and-forth that delays your start and protects nothing that isn't already protected. Your material is confidential by default. I don't share client documents, I don't reuse your positioning anywhere, and nothing you send me leaves the work. If a signed document is a hard requirement on your side, say so on the call and we'll know quickly whether we can work together, before anyone has spent a thing.
It's just you. Isn't that a risk?
It's the opposite, and it's deliberate. Every hour of your engagement is mine: no junior staff, no outsourced partners, no account manager between us. That's why I only run a couple of engagements at a time, and why slots are limited. If something genuinely unexpected pushes a date, you'll know immediately and we'll reschedule, not drop. And the two-gate structure means your money is always tied to work already delivered. You never pay for a week that hasn't happened.
What happens after the three weeks?
You get a clean handover, not a goodbye. Everything in writing, short walk-through videos of your own site and CMS, and full access in your name (the domain, the CMS, and the analytics are all yours, not held by me). You'll know exactly where every piece lives and how to change it. Then two things stay open on purpose: 14 days of email support for the questions that surface once you're using it, and a 30-minute advisory call three months out. No retainer and no upsell isn't me walking away. It's the point: you own the foundation outright.
Are there companies Day Zero is NOT a fit for?
A few, yes. Day Zero is built for pre-Series A B2B software founders who still own marketing themselves, so it isn't a fit for growth-stage companies past product-market fit, teams that already have an internal CMO or VP Marketing, or companies outside B2B software (health tech, food tech, B2C, DTC, or service-only businesses).

Your question isn't here? Ask me directly.

Lock your story once. Ship it everywhere in three weeks.

Book a call to check if it fits.

Book a call Get the full spec