One price. Fixed before we start.

There's a built-in exit point at Gate 1 (end of Week 1), for any reason. The price is split: 1/3 at booking, 2/3 at Gate 1 sign-off. If you decide at Gate 1 not to continue, you don't pay the second part. You keep what you paid and the positioning artifact. Available at Gate 1 only. After Gate 1, the engagement runs to Gate 2 and the second installment stands.

You're never shown a finished site you have to take or leave. Week 2 has two approval points: you sign off the website copy before it's designed, and the design before it's built. Week 3 has a full review with a revision round before it goes live. Nothing expensive gets built on a direction you haven't approved, and the price on this page is the price. There's no change-order invoice at the end.

Three things, all built from one locked positioning: a positioning doc and voice guide (who you are, who you're for, what you sell, how you sound, what you'd never write); a custom-designed website built on a CMS you can update yourself, live on your domain, with Site Essentials included; and a content plan and rewritten profiles, plus a LinkedIn and X that tell the same story as your site.

No. The founder price is locked when you book and pay the deposit before Aug 1. Your start date is scheduled by availability and can fall later, often mid-August or beyond. The deal is about when you commit, not when we begin.

Three weeks, end-to-end. Two gates carry the sign-offs and payment, and four lighter check-ins in between keep you in the loop and let us course-correct early, before anything expensive gets built on a wrong turn. Week 1 (Positioning): kickoff call Monday, you react to the positioning directions midweek, Gate 1 sign-off Friday. Week 2 (Build): you pick a design direction Monday, then approve the website copy and the website design before either gets built on. Week 3 (Ship): full site review Wednesday, site live, Gate 2 Friday. A short progress note lands at the end of each week, so you always know where things stand. The full day-by-day grid is up the page.

Day Zero solves one specific problem, so anything outside the three deliverables is out: no ongoing retainer, no ad creation or ad-spend management, and no one-off extras like sales decks, product docs, brand work, or customer research.

Each approval point includes one revision round, so there's a built-in pass to flag specific changes before each deliverable locks. Open email between approvals. Once a deliverable is approved and its revision used, it's closed, and we move on.

Each approval point includes one revision round, which covers the large majority of changes. If you want another pass beyond that, it's available at a flat $750 per round. Most projects never need it. The single round is what keeps us out of the open-ended revision loop Day Zero exists to end.

Just you. Optionally one or two more from your team: cofounder, head of product, whoever owns positioning internally. Anyone who joins commits to the full kickoff call.

A 1:1 interview call, one to three core internal docs, and a list of who you consider your main competitors.

Two channels: email, and the calls already on your schedule. Email gets a reply within 24 hours, usually much sooner. I keep it off Slack, text, and WhatsApp on purpose, and that's in your favor: every decision lives in writing you can scroll back to, nothing important gets buried in a chat thread, and the focus that should go into your positioning isn't split across five apps. You always know where to reach me, and you always have the record.

Tech B2B startups. SaaS, AI infra, cybersecurity, DevOps, and more. No B2C or DTC. No service-only companies without a product.

I don't sign client NDAs, and here's the honest reason: I work solo, so a custom NDA per project means legal back-and-forth that delays your start and protects nothing that isn't already protected. Your material is confidential by default. I don't share client documents, I don't reuse your positioning anywhere, and nothing you send me leaves the work. If a signed document is a hard requirement on your side, say so on the call and we'll know quickly whether we can work together, before anyone has spent a thing.

It's the opposite, and it's deliberate. Every hour of your engagement is mine: no junior staff, no outsourced partners, no account manager between us. That's why I only run a couple of engagements at a time, and why slots are limited. If something genuinely unexpected pushes a date, you'll know immediately and we'll reschedule, not drop. And the two-gate structure means your money is always tied to work already delivered. You never pay for a week that hasn't happened.

You get a clean handover, not a goodbye. Everything in writing, short walk-through videos of your own site and CMS, and full access in your name (the domain, the CMS, and the analytics are all yours, not held by me). You'll know exactly where every piece lives and how to change it. Then two things stay open on purpose: 14 days of email support for the questions that surface once you're using it, and a 30-minute advisory call three months out. No retainer and no upsell isn't me walking away. It's the point: you own the foundation outright.

A few, yes. Day Zero is built for pre-Series A B2B software founders who still own marketing themselves, so it isn't a fit for growth-stage companies past product-market fit, teams that already have an internal CMO or VP Marketing, or companies outside B2B software (health tech, food tech, B2C, DTC, or service-only businesses).