Homepage Teardown
See your homepage the way a stranger does.
You send traffic to your site. Some of it sticks, most of it leaves. Usually the problem isn't the traffic. It's that a stranger lands on your homepage and can't tell what you do, who it's for, or why you over anyone else. I'll show you exactly where that happens on your site.
$150. Credited in full if you go on to the full build.
01 / The mirror
Do you have a clarity problem? Try this first (free).
Send your homepage to five people who have never heard of your company. Ask each one to tell you, in a sentence, what you do and who it’s for.
If you get five different answers, more traffic won't fix it. The message is the leak, and you can't see it because you're too close to it.
That’s what a Homepage Teardown finds, and it gives you the first fix.
02 / What you get
Four things you walk away with.
Four pieces, human-led and AI-assisted, each shaped by a marketer's judgment. That judgment is what you are paying for, as much as the pieces themselves.
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A recorded walkthrough
Eight to twelve minutes. I read your live homepage out loud, the way a cold prospect does, so you hear the exact moment someone gets confused, doubts you, or loses interest.
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A one-page writeup
The three things costing you the most, each with what's wrong, the proof, and what it's costing you. Plain language, no homework.
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One section rewritten, properly
I rewrite your hero, the headline, the line under it, and the button, to the standard your whole site should hit. Plus a short note on the calls I made: who I wrote it for, and who I left out. This is the part AI will not do for you, because it will not make the decision.
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Your next step, mapped
A clear read on what a full build would fix beyond the hero, and what it costs. No call required.
03 / Apply
Apply for a teardown
Submit the form, and everything comes back within two business days.
Who runs it
Hi, I'm Ami 👋
I have 17 years of hands-on marketing experience for early-stage B2B startups: running or managing marketing, copy, landing pages, and positioning. A human-led, AI-assisted teardown is that experience, pointed at your homepage.
If you want more
The teardown fixes one page. Day Zero fixes the foundation.
The hero is where it shows first, but the same drift runs through your whole story. The full three-week engagement locks your positioning and ships it as a website and a content plan, all from one core.